This is a guest post from Darren Chun, Director of Content Strategy & Acquisitions at Smarsh, originally seen on the Smarsh blog on July 28, 2014.
There’s no turning back now—your employees and customers are going mobile, in more ways than one.
With the increasing use of smartphones, tablets and other mobile devices, business models and marketing strategies are changing, too.
Before you start looking at your company’s mobile policies, do you need more proof that our world is going mobile? Here are some top technology trends that have the potential to affect your business:
Keep an eye on the 2014 mobile predictions
- Forbes outlines 7 Ways Mobile Will Change Business in 2014 and shows you a few steps to take to prepare for the new mobile world.
- At the beginning of 2014, Fast Company published its 6 Mobile Trends to Watch for in 2014. While the predictions focus on personal use of mobile devices, there are some good takeaways for businesses as people merge their home and work lives.
Find out just how many mobile devices are being distributed
- The rapid rise of mobile computing has spurred the gradual decline of the PC industry. Just how many mobile devices are expected to be shipped worldwide through 2015? Gartner recently published its latest forecast for global PC, tablet, ‘ultramobile’ and mobile phone shipments, and the numbers just might surprise you.
Know what mobile users do with their devices
- Mobile analytics firm Flurry issued a report analyzing the time spent on mobile devices by the average US consumer between January and March of 2014.
Understand the challenges of BYOD and security
- Is your company thinking about allowing BYOD (bring your own device), or implementing a BYOD policy? Learn about 5 BYOD Security Trends that could impact the way you approach the use of personal mobile devices in the workplace.
- Check out Information Age’s cyber security guide on the 10 most disruptive enterprise technologies. Mobile/BYOD is #6 on the list.
With the rapid move into a mobile world, it’s more important than ever to assess your company’s mobile strategies and policies. Businesses in highly regulated industries will also want to archive and supervise mobile communications. Does your business have the tools in place to effectively and efficiently supervise the content generated on mobile devices?
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