This is a guest post from Smarsh, originally seen on the Smarsh blog on December 16, 2014.
Your website is your brand flagship and central hub for communications including content marketing, social media, and marketing promotions.
It’s a medium that gets attention, and needs to be managed and archived just like any other business record.
Most organizations have invested in a Web presence as an inexpensive and efficient connection to customers, as well as employees, according to the Gartner report,How to Determine Whether Your Organization Needs Website Archiving.
A new Smarsh publication, The Critical Need for Web Archiving (featuring research* from Gartner) walks you through the primary reasons you need to archive your website, including:
- Help prepare for and protect from litigation.
- Meet regulatory compliance obligations for records retention and oversight.
- Access your company website history for valuable business records, or to perform analysis of website content over time.
Archive and supervise your Web properties the right way, for the right reasons. Download the Smarsh publication, The Critical Need for Web Archiving, now.
*All Gartner research is used with Gartner’s permission, and was originally published as part of Gartner’s syndicated research service available to all entitled Gartner clients.
For more information on Smarsh and RIA in a Box, click here